FED in The Financial Times helping the United Nations




Helping the United Nations


Long-time client, Amanda Mackenzie OBE, has lived and breathed FED in her roles as director of Aviva and President of the Marketing Society. In her new role with Project Everyone, she will now be using FED to help the United Nations communicate its goals on poverty and climate change. In a profile of her in the FT, she was asked about her business philosophy and ‘cites “the brilliant and simple model of leadership” in Steve Radcliffe’s Future, Engage, Deliver: “Create a compelling vision of the future, get people to engage in it and then deliver it forensically.”


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